4 New Ways for Philanthropies to Raise Funds

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For philanthropies, raising more money is always an important part of what the organization is focusing on throughout the year. While many philanthropies are fortunate enough to receive grants and large donations from people who support their cause, others are not so lucky. While it’s important that charities find ways to raise enough money to continue functioning, it can sometimes seem like they’re running out of ideas on how to do so. It’s normal to see various fundraising events every weekend, asking people to participate in a 5k run, buy some product, or some other common fundraiser. However, there are actually plenty of other ways to raise these funds; here are a few creative tips you can utilize in the coming year.

Ask for monthly donations

A method of fundraising that’s become increasingly common is having donors sign up for monthly donations. Instead of receiving a one-time donations, people are becoming more likely to set up automatic giving each month. Make sure your charity has this option available and advertise it in any mail you send out, online, and on your website. People want to donate, but often forget to send a check each month, so giving the option of donating a customizable amount each month after giving their information once is a great way to increase giving.

Use social media

There are plenty of websites and apps out there, like GoFundMe, that make raising money for various causes easier than ever before. People want to be able to donate to causes they care about as easily as possible and doing it online takes a couple of minutes, if not less. Another benefit of using social media for raising funds is that it also makes it easy to spread awareness of the cause your organization focuses on. You can share information on your website and other social media channels and include a link for people to donate.

Focus on Facebook fundraising

Social media in general is a fantastic resource for fundraising, but Facebook in particular makes this process simple. More and more often, you probably see people posting links for others to donate to a specific organization, often for the poster’s birthday or some similar event. These fundraisers can be organized through Facebook Fundraisers, a method that’s increased in popularity and made it incredibly easy for nonprofits to get donations. Facebook is also a great way to engage with supporters of your organization and spread news and events.

Take advantage of mobile opportunities

Another newer way to increase fundraising efforts is by utilizing mobile networks. Many charities allow people to simply text a number and donate a certain amount of money that’s added to their phone bill or through their accounts connected to their phone. People love convenience and having a simply way to donate, so being able to send a text and donate is an attractive option.

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