The Rise of Influencer Marketing


To understand the rise of influencer marketing, it’s first important to have a grasp on what “influencer” means. Social media influencers are celebrities or simply those online users who have amassed a large following. Typically followed by at least 100,000 users, these individuals use their reach to promote the brands and products they care about and can often make a career out of this type of marketing.

Influencers are on the rise

Although they have been around as long as social media itself, influencers are really just starting to gain attention for what they can provide. Big corporations and even small business owners are partnering with influencers to help market their products or services. By way of an example, Cristiano Ronaldo partnered with Nike and helped the company generate almost $500 million in revenue.

How does Nike know it was Ronaldo and not just the popularity of their brand that generated that revenue? They tracked Cristiano’s activities and the responses he garnered. In 2016, he posted a total of 1,703 times. Those posts generated 2.25 billion responses in the form of likes, comments, and shares. Looking closer at those posts, Ronaldo mentioned Nike in 347 of them and those posts alone resulted in 447 million interactions. This means Cristiano provided Nike with $499.6 million in media marketing.

Every business can afford an influencer

While the partnership between Cristiano Ronaldo and Nike might be an exceptional example, there’s a social media influencer to fit every budget. From micro and medium-sized influencers to top name celebrities, everyone is getting in on this game. Since it benefits both sides of the partnership, it’s easy to see why it’s taking the place of more traditional methods of marketing and advertising.

An influencer is approachable, too. In traditional marketing, consumers get little more than a hard sell. In influencer marketing, however, the celebrity can interact with other users. He or she can explain why the brand they’re representing is their top choice and what they like about it.

The reason this works so well is because people emulate their idols and want to be just like them. If Ronaldo Cristiano wears Nike, so will his fans. Combined with greater accessibility, the ability to share a love for a product drives consumers to that influencer’s brand of choice. Even where they may not realize it, consumers are drawn to products promoted by people they admire. Compared to a system of pay per click advertising, it’s easy to see the big draw of contracting with influencers to sell your products.



3 Ways to Utilize Content Marketing and Beat the Competition


In today’s digital world, content marketing is something that every business with a website should be utilizing. If you don’t have a content marketing strategy, you’re going to fall behind your competitors in the search engines and miss driving a whole lot of traffic to your website. Here are three ways you can use content marketing on your website to stand out in a noisy internet-focused world.

#1. You must have a blog

Every business or entrepreneur who does business online should have a blog. Publishing content as blog posts is a good way to drive up your domain authority when you get inbound links, increase traffic to your website, humanize your brand, have more content to share on social media, build authority in your niche, and so much more. You will want to be sure to publish quality content to your blog that informs your readers and helps them solve problems they have without being too salesy or promotional.

#2. Connect with influencers

An influencer is someone who has a lot of influence over the people that might buy your services or products, and you can use the content you publish on your blog to directly connect with other influencers in your industry. One way of doing this is to write a helpful piece of content, and inside of that content, include a link to one or more of the influencers in your industry or niche. A few days to a week before you publish the post, you’ll want to contact said influencers and let them know that you wrote an article that links to them as a reference. Ask them if they’d like to take a look at it once it’s published. When the article is published, send them a link to the article.

Also, be sure to share the article on your social media channels and point out the fact that you used influencers as references by referring to their social media handle. All of this increases the likelihood that they will share your content with their audience, but if they don’t it will at least put you on their radar.

#3. Use your content to get leads

A very helpful piece of content, such as a how-to-guide or an ultimate list post, can be very useful to drive people to signing up for your email list or taking other actions that keep the two of you connected. These kinds of authoritative, extremely helpful posts will make people want more from you, and that’s exactly what you want them to want.

If you aren’t using content in your digital marketing strategy, you’re not going to see the results you’re hoping for. The tips in this article will get you headed in the right direction; the rest is up to you.

Use Social Media for Your Philanthropy

Social media is incredibly useful for businesses and I’ve already addressed how entrepreneurs can benefit from it, but it can also be utilized for philanthropies. Since so many people around the world use social media, it’s a great way to get the message out about your philanthropy and attract new donations, volunteers, or even just awareness. Follow a few simple tips on how to use social media for your philanthropy and you’re sure to see success!

Create succinct design

As you begin creating your social media sites for your charity you’re using a succinct design across all platforms. While some layouts and other small details differ from site to site, you can control the major aspects. As you create your social media accounts, make sure you use the same username across the sites, so anyone searching for your philanthropy can easily find it. Create a new logo, color scheme, and themes you can use for all sites. You want your social media look to be easily recognized so volunteers and people who are interested in your cause can find your accounts.

Regularly update

Something you certainly want to avoid is creating an abundance of social media accounts and then never updating them again after the first few weeks. Instead of making an account on every site possible, choose carefully which are the most popular and can help your charity out the most. Research when the best times to post on each site are and begin making regular posts. Try to post something at least once a month, ideally every week. The more original content you generate, the more traffic you’ll attract to your sites, but make sure what you’re posting is good quality!

Engage your audience

Even if you regularly update your sites, it doesn’t matter if you aren’t actively engaging your audience. Avoid mindlessly posting and sharing content, because that won’t excite your following. Put thought into what you’re posting and try to make and find unique posts. Consider giving away free raffle tickets to a random social media follower if they interact with a post or just make sure what you’re posting is eye-catching and thought-provoking.

Start a blog

Research shows that charities most commonly use Facebook and Twitter to promote their cause, but there are plenty of other platforms and methods you can use. A great way to generate a larger following and make more people aware of your cause is by creating a blog where you post unique content. Update it regularly; once a month shouldn’t be too difficult to do! Make short write-ups about your events and news for your philanthropy and share events on a calendar. Include important contact information, forms for volunteering, and anything else that might be important on your site so anyone who’s interested can easily access it. You could even create positions for volunteers to run your site; crafting social media skills is useful and there are a lot of people who want to get more experience doing it!