3 Ways to Utilize Content Marketing and Beat the Competition


In today’s digital world, content marketing is something that every business with a website should be utilizing. If you don’t have a content marketing strategy, you’re going to fall behind your competitors in the search engines and miss driving a whole lot of traffic to your website. Here are three ways you can use content marketing on your website to stand out in a noisy internet-focused world.

#1. You must have a blog

Every business or entrepreneur who does business online should have a blog. Publishing content as blog posts is a good way to drive up your domain authority when you get inbound links, increase traffic to your website, humanize your brand, have more content to share on social media, build authority in your niche, and so much more. You will want to be sure to publish quality content to your blog that informs your readers and helps them solve problems they have without being too salesy or promotional.

#2. Connect with influencers

An influencer is someone who has a lot of influence over the people that might buy your services or products, and you can use the content you publish on your blog to directly connect with other influencers in your industry. One way of doing this is to write a helpful piece of content, and inside of that content, include a link to one or more of the influencers in your industry or niche. A few days to a week before you publish the post, you’ll want to contact said influencers and let them know that you wrote an article that links to them as a reference. Ask them if they’d like to take a look at it once it’s published. When the article is published, send them a link to the article.

Also, be sure to share the article on your social media channels and point out the fact that you used influencers as references by referring to their social media handle. All of this increases the likelihood that they will share your content with their audience, but if they don’t it will at least put you on their radar.

#3. Use your content to get leads

A very helpful piece of content, such as a how-to-guide or an ultimate list post, can be very useful to drive people to signing up for your email list or taking other actions that keep the two of you connected. These kinds of authoritative, extremely helpful posts will make people want more from you, and that’s exactly what you want them to want.

If you aren’t using content in your digital marketing strategy, you’re not going to see the results you’re hoping for. The tips in this article will get you headed in the right direction; the rest is up to you.


Content Marketing Can Make Your Philanthropy a Quick Success

No matter what kind of organization you’re running, you’ll need to market it. As a nonprofit, you should be using some sort of blog and creating your own content; any organization can benefit from the creation of original content that draws people in to learn more about the organization. A philanthropy is no exception to this rule. As you create content, you need to work on how you market that content to benefit the organization. Content marketing can be tricky if you do not know how to do it, but there are also simple basics to it that nearly anyone can learn. Here are some of the top tips on how to market content for your nonprofit in a way that’ll help you get volunteers and donors, along with necessary exposure to spread the mission of your organization.

Regularly post content

A mistake many organizations make when working with content is that they don’t post enough. Make sure you post at least once a month, though more than that would be ideal. Consider finding a volunteer to deal exclusively with the marketing (and mainly content marketing) for your nonprofit. Creating quality posts is the foundation of your content marketing, because it’s what you’ll be sharing.

Craft & tell your story

The best step you can take when creating content is utilizing your story. Share how your philanthropy came into being and why you felt called to run it. Let readers know what your mission is, share challenges with achieving your goals, and share your victories. Storytelling draws people in and helps them become invested in the organization.

Share it on other social media

The next step to take is to share your content on various social media channels. Create accounts for your charity and regularly update them. Add pictures and make sure the sites are as optimized as possible; the last thing you want is it to look like you slapped together your online presence. Create unique blurbs when you share content and interact with your followers.

Utilize forums

Forums are a great way to spread the word about your philanthropy and content. Find a group that’s related to marketing or the cause you’re supporting and share your content. Invite others in the forum to take a look at your content and give you feedback and do the same for them. Forums are a great way to find ways to improve your content marketing strategy and charity as a whole.

Ask for testimonials

Getting testimonials from volunteers, community members, or people your philanthropy has helped is a fantastic way to market your content. Encourage people to provide feedback and leave testimonials then share those on your social media. It gives you content that other people are creating and it also provides a genuine sense of your organization and what it does.