The Rise of Influencer Marketing


To understand the rise of influencer marketing, it’s first important to have a grasp on what “influencer” means. Social media influencers are celebrities or simply those online users who have amassed a large following. Typically followed by at least 100,000 users, these individuals use their reach to promote the brands and products they care about and can often make a career out of this type of marketing.

Influencers are on the rise

Although they have been around as long as social media itself, influencers are really just starting to gain attention for what they can provide. Big corporations and even small business owners are partnering with influencers to help market their products or services. By way of an example, Cristiano Ronaldo partnered with Nike and helped the company generate almost $500 million in revenue.

How does Nike know it was Ronaldo and not just the popularity of their brand that generated that revenue? They tracked Cristiano’s activities and the responses he garnered. In 2016, he posted a total of 1,703 times. Those posts generated 2.25 billion responses in the form of likes, comments, and shares. Looking closer at those posts, Ronaldo mentioned Nike in 347 of them and those posts alone resulted in 447 million interactions. This means Cristiano provided Nike with $499.6 million in media marketing.

Every business can afford an influencer

While the partnership between Cristiano Ronaldo and Nike might be an exceptional example, there’s a social media influencer to fit every budget. From micro and medium-sized influencers to top name celebrities, everyone is getting in on this game. Since it benefits both sides of the partnership, it’s easy to see why it’s taking the place of more traditional methods of marketing and advertising.

An influencer is approachable, too. In traditional marketing, consumers get little more than a hard sell. In influencer marketing, however, the celebrity can interact with other users. He or she can explain why the brand they’re representing is their top choice and what they like about it.

The reason this works so well is because people emulate their idols and want to be just like them. If Ronaldo Cristiano wears Nike, so will his fans. Combined with greater accessibility, the ability to share a love for a product drives consumers to that influencer’s brand of choice. Even where they may not realize it, consumers are drawn to products promoted by people they admire. Compared to a system of pay per click advertising, it’s easy to see the big draw of contracting with influencers to sell your products.



3 Ways to Utilize Content Marketing and Beat the Competition


In today’s digital world, content marketing is something that every business with a website should be utilizing. If you don’t have a content marketing strategy, you’re going to fall behind your competitors in the search engines and miss driving a whole lot of traffic to your website. Here are three ways you can use content marketing on your website to stand out in a noisy internet-focused world.

#1. You must have a blog

Every business or entrepreneur who does business online should have a blog. Publishing content as blog posts is a good way to drive up your domain authority when you get inbound links, increase traffic to your website, humanize your brand, have more content to share on social media, build authority in your niche, and so much more. You will want to be sure to publish quality content to your blog that informs your readers and helps them solve problems they have without being too salesy or promotional.

#2. Connect with influencers

An influencer is someone who has a lot of influence over the people that might buy your services or products, and you can use the content you publish on your blog to directly connect with other influencers in your industry. One way of doing this is to write a helpful piece of content, and inside of that content, include a link to one or more of the influencers in your industry or niche. A few days to a week before you publish the post, you’ll want to contact said influencers and let them know that you wrote an article that links to them as a reference. Ask them if they’d like to take a look at it once it’s published. When the article is published, send them a link to the article.

Also, be sure to share the article on your social media channels and point out the fact that you used influencers as references by referring to their social media handle. All of this increases the likelihood that they will share your content with their audience, but if they don’t it will at least put you on their radar.

#3. Use your content to get leads

A very helpful piece of content, such as a how-to-guide or an ultimate list post, can be very useful to drive people to signing up for your email list or taking other actions that keep the two of you connected. These kinds of authoritative, extremely helpful posts will make people want more from you, and that’s exactly what you want them to want.

If you aren’t using content in your digital marketing strategy, you’re not going to see the results you’re hoping for. The tips in this article will get you headed in the right direction; the rest is up to you.

Content Marketing Can Make Your Philanthropy a Quick Success

No matter what kind of organization you’re running, you’ll need to market it. As a nonprofit, you should be using some sort of blog and creating your own content; any organization can benefit from the creation of original content that draws people in to learn more about the organization. A philanthropy is no exception to this rule. As you create content, you need to work on how you market that content to benefit the organization. Content marketing can be tricky if you do not know how to do it, but there are also simple basics to it that nearly anyone can learn. Here are some of the top tips on how to market content for your nonprofit in a way that’ll help you get volunteers and donors, along with necessary exposure to spread the mission of your organization.

Regularly post content

A mistake many organizations make when working with content is that they don’t post enough. Make sure you post at least once a month, though more than that would be ideal. Consider finding a volunteer to deal exclusively with the marketing (and mainly content marketing) for your nonprofit. Creating quality posts is the foundation of your content marketing, because it’s what you’ll be sharing.

Craft & tell your story

The best step you can take when creating content is utilizing your story. Share how your philanthropy came into being and why you felt called to run it. Let readers know what your mission is, share challenges with achieving your goals, and share your victories. Storytelling draws people in and helps them become invested in the organization.

Share it on other social media

The next step to take is to share your content on various social media channels. Create accounts for your charity and regularly update them. Add pictures and make sure the sites are as optimized as possible; the last thing you want is it to look like you slapped together your online presence. Create unique blurbs when you share content and interact with your followers.

Utilize forums

Forums are a great way to spread the word about your philanthropy and content. Find a group that’s related to marketing or the cause you’re supporting and share your content. Invite others in the forum to take a look at your content and give you feedback and do the same for them. Forums are a great way to find ways to improve your content marketing strategy and charity as a whole.

Ask for testimonials

Getting testimonials from volunteers, community members, or people your philanthropy has helped is a fantastic way to market your content. Encourage people to provide feedback and leave testimonials then share those on your social media. It gives you content that other people are creating and it also provides a genuine sense of your organization and what it does.

Use Social Media for Your Philanthropy

Social media is incredibly useful for businesses and I’ve already addressed how entrepreneurs can benefit from it, but it can also be utilized for philanthropies. Since so many people around the world use social media, it’s a great way to get the message out about your philanthropy and attract new donations, volunteers, or even just awareness. Follow a few simple tips on how to use social media for your philanthropy and you’re sure to see success!

Create succinct design

As you begin creating your social media sites for your charity you’re using a succinct design across all platforms. While some layouts and other small details differ from site to site, you can control the major aspects. As you create your social media accounts, make sure you use the same username across the sites, so anyone searching for your philanthropy can easily find it. Create a new logo, color scheme, and themes you can use for all sites. You want your social media look to be easily recognized so volunteers and people who are interested in your cause can find your accounts.

Regularly update

Something you certainly want to avoid is creating an abundance of social media accounts and then never updating them again after the first few weeks. Instead of making an account on every site possible, choose carefully which are the most popular and can help your charity out the most. Research when the best times to post on each site are and begin making regular posts. Try to post something at least once a month, ideally every week. The more original content you generate, the more traffic you’ll attract to your sites, but make sure what you’re posting is good quality!

Engage your audience

Even if you regularly update your sites, it doesn’t matter if you aren’t actively engaging your audience. Avoid mindlessly posting and sharing content, because that won’t excite your following. Put thought into what you’re posting and try to make and find unique posts. Consider giving away free raffle tickets to a random social media follower if they interact with a post or just make sure what you’re posting is eye-catching and thought-provoking.

Start a blog

Research shows that charities most commonly use Facebook and Twitter to promote their cause, but there are plenty of other platforms and methods you can use. A great way to generate a larger following and make more people aware of your cause is by creating a blog where you post unique content. Update it regularly; once a month shouldn’t be too difficult to do! Make short write-ups about your events and news for your philanthropy and share events on a calendar. Include important contact information, forms for volunteering, and anything else that might be important on your site so anyone who’s interested can easily access it. You could even create positions for volunteers to run your site; crafting social media skills is useful and there are a lot of people who want to get more experience doing it!

The Importance of Social Media for Startups & How You Can Use It

It’s 2017 and billions of people use social media every day. There are various sites that cater to different niches, some for specific industries like real estate, education, or fashion. Businesses have realized the benefits of creating social media accounts for their brands and gaining a loyal following online. People from all over the world purchase goods and services online and discover new companies. As you create your startup, it’s time to plan how to use social media for your new company as you find your place in your industry. Social media can be an entrepreneur’s secret weapon when it comes to marketing a business.

Why is social media so important to my startup?

Social media is the chosen form of keeping up with communication and news for a lot of people. When someone wants to learn something about another person or company, they often take a look at their social media, where information, reviews, products, and events are listed. By understanding how best to use social media as you launch your company, you’ll generate interest in it before it’s even officially up and running. You can attract followers and customers with well-crafted ads and posts, in addition to generating interest around your product. Properly using social media marketing allows you to compete on the same playing field as much larger companies.

One of the biggest shifts social media has caused is the importance of focusing on what the consumer wants from you as a company. Do your research and learn what attracts consumers and what kind of social media posts your target audience responds to well. People on social media are accustomed to scrolling past ads without giving them more than a quick glance, much less ever clicking on ads that pop-up in their news feeds. Startups face a huge issue when it comes to advertising and getting recognized in such a fast-paced culture, which is why it’s vital to develop high quality, eye-catching social media accounts that attract consumers to your business. To accomplish this goal, you need to know what it is that the consumers like.

How can I best use social media?

Now that you understand the importance of using social media as an entrepreneur with a new business, you’re probably wondering what’s the best way to use it to help your business. Most people use social media without a full understanding of how to do so effectively. The first step to take is identifying and understanding your target audience. Once you know your target audience, do some research on what social media networks they use the most frequently and when is the best time to post on those outlets. Keep up with the latest news on social media platforms so you know how to use the features, what consumers think of the different features, and what styles or methods are trending on those platforms. Check out this social media guide to find even more ways to utilize social media platforms for your small business.

Marketing Entrepreneurs: the Next Big Thing

The traditional advertising industry is rapidly changing, thanks to the development of new media and the fast-paced environment of business today. In decades past, a company focused large sums of money on their huge marketing department and it usually led to nearly instantaneous success. Now, there are so many companies competing with similar products for the same consumers and it takes more than money and lots of people to lead to marketing success. The best way companies can achieve marketing success is through an up-and-coming trend known as entrepreneurial marketing.

What is entrepreneurial marketing?

Entrepreneurial marketing is a new development in the marketing industry that has occurred with the rise of entrepreneurship. Within business, entrepreneurship has taken on its own industry and style, with people in any industry striking out on their own as entrepreneurs. The general impression of entrepreneurs is they’re resourceful individuals who work hard, organized, and know how to achieve a goal. These traits are irreplaceable when it comes to marketing in the new media age, when consumers are constantly being hit with messages from companies trying to sell a product or know how to block ads as they browse the web. Marketers need to channel the entrepreneurial spirit and find innovative ways to get their message to consumers.

What are the benefits?

If you attempt to market your business in the traditional sense, there’s a chance it might work. However, there’s a higher chance that you won’t encounter success and other marketers will take away your customers. With entrepreneurial marketing, you have the opportunity to attract new consumers and the security that your team is developing innovative methods for attracting business. This new method of marketing often leads companies handling risks and failures better, because the entrepreneurial mindset takes risks, but also understands how to jump back if the risk fails to accomplish the original goal.

How to emulate entrepreneurial marketing

The most important part of attempting entrepreneurial marketing is making sure you have the correct mindset. Emulate the attitude of an entrepreneur by approaching a problem with determination and getting ready to institute new ideas and methods. Instead of staying stuck with traditional marketing methods, utilize new media and technology that can help you reach consumers. Social media is a great resource, because it’s more difficult to block ads and people will follow company accounts that market incredibly well. Take time to understand your consumer and what they like, then market your product and company accordingly.

The Entrepreneurial Secret to Attracting More Business

Being an entrepreneur can be difficult. You put endless amounts of hard work into developing your new business and working toward success. So much depends on how well you can market your new business and increase people’s interest, whether it’s in finding sources for funding or convincing people to purchase your product or service. On top of every other role you’re playing as an entrepreneur, you need to learn how to be a top-rate marketer too. If you can sell your business idea, you are well on your way to success.

Marketing plays a pivotal role in any business, but you’ll realize just how important it is to you as an entrepreneur. With good marketing, it ultimately gives your business more exposure and drives more revenue to the company. While most marketers can achieve these goals, you want your marketing to go above and beyond. To be truly great at marketing your business, you need to do it well enough that your startup business takes off and you don’t struggle for years to secure finances and make ends meet. If you correctly market your business from the beginning, you can seriously help yourself out in the long run.

Share your story

People love a personal touch when it comes to businesses. It’s much easier to connect with a growing business when there’s a human touch to it and people can associate a name and a face with the company. Do not be shy about sharing your story or having others you work with share theirs; getting personal and talking about your struggles and experiences makes people feel like they have a connection, which makes them like your business more. Marketers know the value of creating a human connection with consumers. With a human connection, it’s not just a company asking them to buy something, you’re a person who is trying to succeed in life, just like everyone else.

Create genuine interaction

When you talk to people, whether they’re customers, employees, or potential investors, create a genuine interaction. Make the effort to ask them questions and actually get to know them as people instead of a way to further your business. Marketers know how to make people feel as though a business will make their lives better; instill that feeling in the people you interact with throughout your day.

Utilize SEO techniques

Take advantage of digital opportunities when you’re attempting to market your business. So many people use social media and it isn’t difficult to create these accounts. Have a logo and color palette for your business, then create a few popular social media accounts where you can post pictures and news for your company. Learn some basic SEO techniques on how to drive traffic to your sites and make the most of hashtags and keywords.

Offer trials of services

If you’re trying to establish a company, you need to prove that you’re worth people’s investment. A good way to generate interest is giving out samples or trials of your products or services. Have a free version of what you’re providing with the option to upgrade to the full package. Or, give small samples of a product so people can see if it’s worth buying the full item. Most stores give out samples or trials from time to time; determine what’s in your means and then do it! You could even have a special event for the opening of your company and have samples and information available to anyone who stops by.

How to Utilize Marketing for Philanthropy

Corporate philanthropy is becoming quite popular with large companies; they choose a cause, set up an organization or find one they like, and then make concentrated efforts to help this specific philanthropy. Besides the general greatness of making the world a better place and creating a more positive work environment, a business can greatly benefit from the image of corporate philanthropy. Consumers care more than ever what kind of companies they’re buying from, so it can be a huge benefit to businesses if they’re known as socially conscious. But how do you properly market your company’s good deeds without coming across as bragging or only doing the work for publicity? Marketing corporate philanthropy can be incredibly beneficial, but it’s important to do so in the correct way.

Choose a good philanthropy

Before you attempt to market your corporate philanthropy, you need to carefully choose what organization you’ll be working with. Find a cause that’s connected with what your company does. You’ll better understand the cause and likely have skills and resources that can help that specific organization more than one that’s completely unrelated to your business. It’s also important to make sure you’re working with a legitimate organization; avoid partnering with a brand new or unknown philanthropy unless you’re involved with the building process and can make sure it’s being managed correctly.

Enlist the help of the organization

While doing your own marketing is definitely something you should try, the philanthropy you’re working with may do their own kind of marketing that highlights your involvement. If the organization has a “Partners” page or something similar, see if your company’s name or picture can be included on it. Encourage photos and information about your company’s involvement being shared on the philanthropy’s social media pages as well.

Be present

Your company could simply donate a large sum of money to a specific nonprofit, but you should also attempt to be physically present with the cause. If there are personal volunteer opportunities, take advantage of these. Meet the people you’re working with and gain a better understanding of the cause. In addition to the greater impact it’ll have for the cause, it helps your corporate philanthropy from falling flat, because you’re making an effort to be personally involved with the cause.

Create a partnership

Instead of doing a philanthropy project once a year with different organizations and causes, create a long-term partnership with one specific philanthropy. Continuously work with them by volunteering, making donations, and hosting events. The more solidified a partnership is, the more well-known it will become and your company can make a lasting difference in one area.

Learn from others

Take a look at comparable companies and see how they’re handling their corporate philanthropy. What kind of organizations are they partnering with and what kind of marketing are they doing? Learn what works and what feels forced through research and then try it on your own. Avoid making serious mistakes that could negatively impact your business and the philanthropy you’re partnering with.