Support Rising Entrepreneurs to Ensure the Future of Business

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Entrepreneurship has significantly risen over the past few years with more and more people deciding to pursue their passion and become their own boss. Entrepreneurs continue to strive to change the world and make things better for everyone. In order for innovation to occur, entrepreneurship needs to be encouraged, allowing people with great ideas to share them with the world. Here are some rising entrepreneurs to keep an eye on moving forward.

Shradha Agarwal

Agarwal co-founded Context Media (now called Outcome Health) to help people with chronic diseases manage their health. Agarwal assists millions of patients every month. Agarwal has even been honored by the White House and the United Nations, among other prominent organizations.

Kayla Sanders

Sanders is the CEO of ReMyHealth, a cloud based solution that automates compliance and regulatory activities for health insurance providers. Sanders also assists with non-profit organizations that have the goal of building a healthier community.

Hope Horner

Horner is the CEO of Lemonlight, a company that works with clients to create high-quality videos for digital marketing. Horner has been featured in a number of different media publications. She has also opened three businesses in the Silicon Beach Community the past few years.

Anthony Smith

Smith is the CEO of Insightly, which provides cloud based software to millions of people around the world. Smith created Insightly using his past experience of constructing and implementing CRM software.

Neil Patel

A conversion expert and marketer, Patel is the founder of multiple businesses, including Quick Sprout and Crazy Egg. President Barack Obama has honored Patel as one of the top young entrepreneurs in the world. Patel has contributed to Forbes and Techcrunch, along with various other publications.

Jonathan Long

Long is the co-founder of the teeth whitening company, Sexy Smile Kit. Long is also the CEO of Market Domination Media, an agency that helps companies improve and utilize search engine optimization and online marketing.

Roger Bryan

Roger Bryan has run many successful e-commerce businesses. His most recent venture, Enfusen, uses analytics to help marketing agencies increase traffic for their clients. Bryan has become one of the top young entrepreneurs in the world.

Chalmers Brown

Brown helps businesses receive and send payments in the most efficient ways possible. He relies on blockchain technology and partnerships with different leaders to create one of the best payment solutions on the market.

Ramon Ray

With over 20 years of entrepreneurial experience, Ray speaks to aspiring entrepreneurs around the world about marketing and branding and helps them improve these aspects in their business or on a personal level. Ray is also a best-selling author.

Elise Mitchell 
Elise Mitchell has helped her firm, Mitchell, become one of the fastest rising communications firms in the world. Mitchell has received numerous awards and continues to ascend.

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7 Top-Notch Podcasts for Entrepreneurs that Push You Toward Success

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As an entrepreneur, it’s likely you’re always looking for opportunities to enhance your skills and knowledge. Podcasts are a perfect way to achieve these goals, because they allow you to learn while playing them in the background. You can multitask while listening to a podcast or listen to them during your commute. In the last few years, podcasts have become increasingly more popular and now you can find one on basically any topic you could possibly imagine. You should aim to continuously enhance your skills and learn more, so here are some of the best podcasts for entrepreneurs to help motivate and inform you.

Startup

The company Gimlet Media produces this podcast, known as Startup. The CEO of Gimlet, Alex Blumberg, and Lisa Chow, a former editor, run this podcast. It follows the lessons they’ve learned along the way in business. It’s an incredibly personal podcast that walks listeners through the more detailed parts of starting a company.

This is Your Life

If you’re a brand-new entrepreneur, this podcast will be a fantastic resource for you. Michael Hyatt gives you detailed podcasts on various topics that help you get a taste for what it’s like being an entrepreneur.

She Did It Her Way

If you’re a female entrepreneur or just want some perspective from one, this podcast is a good option to check out. The podcast features a successful female entrepreneur each week, from a variety of backgrounds and industries.

The Tim Ferriss Show

Tim Ferriss, the author of The 4-Hour Work Week, also has a podcast. The podcast has over 100 episodes and is highly ranked. Ferriss talks to various entrepreneurs who are leaders in their industries and shares their tips for success with listeners. It offers quality advice, but is also really fun.

Social Pros

A major part of a successful business strategy is understanding how to market the company. Jay Baer and Adam Brown lead this podcast. They interview the social media strategists of large companies in order to gather advice to share with listeners. It’s particularly useful for keeping up with social media trends.

Entrepreneur On Fire

Entrepreneur on Fire offers a wide-range of topics for listeners. If you like variety, this podcast is perfect for you. Some episodes are incredibly informative, while others are simply entertaining to listen to.

Mixergy

Andrew Warner leads this podcast and features experienced entrepreneurs on his show who can offer quality advice to more novice entrepreneurs. Warner asks his guests in-depth questions that lead to interesting conversations and genuine interactions.

The Importance of Social Media for Startups & How You Can Use It

It’s 2017 and billions of people use social media every day. There are various sites that cater to different niches, some for specific industries like real estate, education, or fashion. Businesses have realized the benefits of creating social media accounts for their brands and gaining a loyal following online. People from all over the world purchase goods and services online and discover new companies. As you create your startup, it’s time to plan how to use social media for your new company as you find your place in your industry. Social media can be an entrepreneur’s secret weapon when it comes to marketing a business.

Why is social media so important to my startup?

Social media is the chosen form of keeping up with communication and news for a lot of people. When someone wants to learn something about another person or company, they often take a look at their social media, where information, reviews, products, and events are listed. By understanding how best to use social media as you launch your company, you’ll generate interest in it before it’s even officially up and running. You can attract followers and customers with well-crafted ads and posts, in addition to generating interest around your product. Properly using social media marketing allows you to compete on the same playing field as much larger companies.

One of the biggest shifts social media has caused is the importance of focusing on what the consumer wants from you as a company. Do your research and learn what attracts consumers and what kind of social media posts your target audience responds to well. People on social media are accustomed to scrolling past ads without giving them more than a quick glance, much less ever clicking on ads that pop-up in their news feeds. Startups face a huge issue when it comes to advertising and getting recognized in such a fast-paced culture, which is why it’s vital to develop high quality, eye-catching social media accounts that attract consumers to your business. To accomplish this goal, you need to know what it is that the consumers like.

How can I best use social media?

Now that you understand the importance of using social media as an entrepreneur with a new business, you’re probably wondering what’s the best way to use it to help your business. Most people use social media without a full understanding of how to do so effectively. The first step to take is identifying and understanding your target audience. Once you know your target audience, do some research on what social media networks they use the most frequently and when is the best time to post on those outlets. Keep up with the latest news on social media platforms so you know how to use the features, what consumers think of the different features, and what styles or methods are trending on those platforms. Check out this social media guide to find even more ways to utilize social media platforms for your small business.

Turning Your Startup into a Powerhouse

A business isn’t started with stagnation in mind. A business is started with expected growth and rising success. Whether your business is running smoothly or struggling to survive, have no fear. You can turn your startup into a powerhouse by following these steps.

Evaluate your Consumer Demographics

Who are your target customers and who are your actual customers? You may not actually be connecting with the audience that can spring your business on the fast track to success. Pinpoint the demographics your business strives to reach. This will help you create a plan of action to gain their attention.

Demographics require some research. Depending on the service or products your business provides, you’ll want to evaluate how your target audience decides to purchase what you have to offer. Adjust your company to be more visible to your target audience through demographics.

Expand your Audience

Don’t set unnecessary limits for your startup. There are only so many consumers that need your services or product so find opportunities to expand your target audience. Marketing to consumers will show them why they need your services or product. The same consumers may not purchase from you over and over again. In order to gain growth, you need to reach more people.

Keep in mind the best way to do this. Social media and SEO are great ways to reach people that may not know you by association or by your location. Keep your website user-friendly and always make your consumers feel appreciated by sending them a thank you email when they do business with you.

Identify your Setbacks/Opportunities

Always admit to your faults. Businesses have successes and failures during their startup process. If you’re looking to expand for success, you need to realize what areas of your startup could be improved. Improvement could be found through both setbacks or opportunities.

If you see an opportunity within your company, improve it even more for success. Any setbacks in your company are clear signs of what you can either cut out or improve as well.

Compare to Competitors

Don’t be afraid to look around. You need to know what you’re up against and how you can beat it. Competition is nothing to fear, it only shows you how far your business has to go. Research what your customers are also being offered. To see what your competitors are doing and plan to be one step ahead of them; you need to understand your competition. Do you think Pepsi and Coca-Cola ignore each other?

Seek Partnerships

An aggressive powerhouse strategy is finding the best partnerships for your business. Partnerships will benefit your business is many ways. Thriving businesses are all about implementing the best ways to provide a great experience for their consumers. Partnerships combined great deals with means of the same mission. Find a mutually beneficial partnership for your startup.
You want your business to develop and promote growth. Rapid business growth doesn’t happen overnight. With the right plan and implementation, you can turn your startup into a powerhouse.

How to Start a Startup

Embrace your inner entrepreneur. A startup business requires hard work and strategic planning to be successful. If you’re considering starting your own business, here’s what you need to begin.

Find a Purpose

Why were lemonade stands created? To provide lemonade to thirsty customers and make a profit. In the same way, you have to decide why you’re starting this business. What will your business provide? Why do consumers need what your business has to offer? Utilize inspiration in your life so you can come to a decision on your business. This is the first step you should take for your startup.

Determine a Plan

You can’t successfully launch a startup without a plan. This will require research on your part. You’ll need to discover how you can provide quality services or products and what consumers/demographics will be your targeted audience to support your business. Check out companies that are in the same industry as your startup.

Create a Name and Mission

What inspires you? A business name is more than a name. If you’re using your name, determine what title should follow. For example, if you’re a photographer your business name might be “Jane Doe Photography”. However, if you don’t want to use a name, find a unique business name that will stick out to consumers.

Seek Investors

Although you might consider yourself the expert behind your business, you may need to seek advice and knowledge from a professional. If you lack the funding, pitch your business to an investor, who may even have ideas and contacts to give you to help your process.

Set your Finances

It doesn’t take a math genius to start a business, but an accountant might help. Your business might need a loan to provide sufficient funding to start. Don’t set yourself up for disaster. Keep a plan of action for the money involved in your business.

Find a Location

Set your business in a prime location for consumers to reach you if you’re in retail. If your business is rather corporate, make sure your location is based somewhere employees don’t have to commute too far. You also have to account for the size of the location. How much parking is there? What’s the maximum capacity? The location has to fit the needs of your business.

Gain Permits & Licenses

Legal action is almost always required to start a business. Business licenses and permits may vary from state to state, so check with the specific state your business is in. They can also change depending upon the business type. You’ll need all necessary requirements before officially opening.

Promote Your Business
Before you launch your business, you can tease the public with promotions. For a great opening, you’ll want to make sure you have the public’s eye. Utilize social media, hang flyers, send emails, and manage your website to gain awareness and start your business.