In today’s digital world, content marketing is something that every business with a website should be utilizing. If you don’t have a content marketing strategy, you’re going to fall behind your competitors in the search engines and miss driving a whole lot of traffic to your website. Here are three ways you can use content marketing on your website to stand out in a noisy internet-focused world.
#1. You must have a blog
Every business or entrepreneur who does business online should have a blog. Publishing content as blog posts is a good way to drive up your domain authority when you get inbound links, increase traffic to your website, humanize your brand, have more content to share on social media, build authority in your niche, and so much more. You will want to be sure to publish quality content to your blog that informs your readers and helps them solve problems they have without being too salesy or promotional.
#2. Connect with influencers
An influencer is someone who has a lot of influence over the people that might buy your services or products, and you can use the content you publish on your blog to directly connect with other influencers in your industry. One way of doing this is to write a helpful piece of content, and inside of that content, include a link to one or more of the influencers in your industry or niche. A few days to a week before you publish the post, you’ll want to contact said influencers and let them know that you wrote an article that links to them as a reference. Ask them if they’d like to take a look at it once it’s published. When the article is published, send them a link to the article.
Also, be sure to share the article on your social media channels and point out the fact that you used influencers as references by referring to their social media handle. All of this increases the likelihood that they will share your content with their audience, but if they don’t it will at least put you on their radar.
#3. Use your content to get leads
A very helpful piece of content, such as a how-to-guide or an ultimate list post, can be very useful to drive people to signing up for your email list or taking other actions that keep the two of you connected. These kinds of authoritative, extremely helpful posts will make people want more from you, and that’s exactly what you want them to want.
If you aren’t using content in your digital marketing strategy, you’re not going to see the results you’re hoping for. The tips in this article will get you headed in the right direction; the rest is up to you.